About Us Traditional Cuisine in a modern setting. Vibes of the Mediterranean all around while you taste the mezzes and sip your drink. Zoi Upper East Side will leave your eyes and palate rejuvenated. About ONUR SAFAK ONUR SAFAK The Journey of Bringing Mediterranean Flavors to New York City Born in 1983, Onur Safak has successfully built a distinguished restaurant group in New York City by combining his passion for gastronomy, entrepreneurial vision, and deep love for Mediterranean cuisine.