Our Story Classes designed for “non-dancers,” by a non-dancer. Founder Olivia Kingston Meet our founder, Olivia Kingston. Olivia had the idea for Madhouse in January of 2020 when she realized how much she loved to dance, and how little she actually did it. She had no real dance experience, and as an adult, her only outlets for dance were bars, clubs, or her own bedroom. She didn’t feel welcome in traditional dance studios where the emphasis was on technique and performance.